A Toast to Female Friendship:  Vagabond Wines and Venus Libido launch Rosé Before Brosé

Marketing & media copy for a Vagabond Wines x Venus Libido collaboration

This Galentine’s Day, Vagabond Wines joins forces with feminist illustrator Venus Libido to launch Rosé Before Brosé: a limited edition wine bottle celebrating female friendship and the realness of platonic love. A crisp Provence blush, Rosé Before Brosé is an ode to the girls who stick together; a middle finger to the romance narrative forced upon us, and a love letter to the only ones who will save us in the end. Our besties.

With the need for a flower-wielding man in our lives hereby cancelled, the Venus x Vagabond collaboration marks a purposeful rejection of the heteronormative hype brought by Valentine’s Day. To raise a glass of Rosé Before Brosé is to show the women around us – be they friends, family, colleagues or that girl that said she loved your dress in the bar toilets that time – that we see them, we love them, and through all the sh*t, we’ve got their backs.